Karina Beauty Concept
Brazilian beauty studio in Munich with online booking.
Customer:
Karina Beauty Concept
Project:
- Institutional website
- Visual Identity
- Online scheduling integration
- Visual art for Instagram
Location:
Germany
2024
The Challenge
Karina, a specialist in skincare, hair removal, and body aesthetics, was already known for her welcoming service and impeccable results, but her digital presence didn't reflect the level of excellence of her service. The challenge was to create an authentic visual brand, a professional website, an Instagram account consistent with her proposition, and a scheduling system that guaranteed total control, all with the intention of communicating... style, delicacy, elegance and connection in every detail.
Furthermore, it was essential that the site stand out in local searches, such as “"Brazilian lymphatic drainage in Munich"”, to attract new clients directly through Google, the main discovery channel for salons and studios in Germany.
Authority, identity, digital presence, and conversion.
We created a delicate yet striking visual identity that combines softness with sophistication. This foundation guided the development of the institutional website, designed with a focus on user experience, clarity of information, and intelligent local SEO.
We also implemented a system of own scheduling, This allows Karina to have complete control over her schedule, client data, and appointment management, without relying on third-party platforms or paying scheduling fees.
Simultaneously, we developed artwork for Instagram focused on reinforcing the brand's aesthetic, increasing engagement, and generating desire for its services.
Everything was created with intention.Each color, layout, and word was chosen to express professionalism, beauty, and a genuine connection with the audience.
- Integrated scheduling that converts
- A website that conveys professionalism.
- SEO designed to attract local customers
- Instagram with an elegant and strategic aesthetic.