ACTA MOVE & ACTA CLUB
Training, nutrition, and community all in one exclusive platform.
Customer:
ACTA MOVE
ACTA CLUB
Project:
- Reels video series for Instagram
- Institutional website of ACTA MOVE
- ACTA CLUB course platform
- ACTA CLUB launch landing page
Location:
Germany
2024/2025
The Challenge
Gaby Huning, A personal trainer, nutritionist, and PhD in sports medicine, she had already developed the STTR method, but wanted to scale it to reach people with little time to take care of their health. The challenge was to create a strategic digital presence that united educational content, an institutional website, a course platform, and lead generation in a single coherent and scalable ecosystem. In addition, she sought to have more control over the environment where her classes would be hosted, reduce the high fees charged by third-party platforms for each student and transaction, and further strengthen her brand with ActaClub.
Accessible healthcare, expanded reach, strengthened authority.
For Gaby, we developed a complete package: a series of high-quality Reels to educate and engage followers with practical posture and exercise tips, an institutional website to centralize ActaMove's services, the ACTACLUB platform, an exclusive environment with courses, community, chat and direct interaction with the trainer, as well as a launch landing page aimed at attracting leads and validating interest in the program.
In addition to reaching more people with her STTR method, ACTACLUB gave Gaby greater control over the system where she hosts her classes and reduced costs associated with fees charged by third-party platforms.
Together, these materials took ACTACLUB to another level, strengthened the ActaMove brand, and positioned Gaby as a reference in health and performance for Brazilians in Germany.
- Reels that educate and engage
- A website that centralizes authority.
- Landing page that generates leads.
- Exclusive platform with courses and an active community.